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Men’s Fashion Part 1 Introduction

As the 1940s became the 1950s, the hopes for a better life, now that peace had returned, began to bear fruit.
In Britain and Europe the horror of the war was receding as bombsites were cleared and redevelopment began. Full employment had been a reality since 1948 and pockets, whilst not overflowing, were at last beginning to fill.
Young adults, teenagers, now with money in their pockets, wanted to break the mould of being simply younger versions of their parents and create their own identity in the new world being born around them. Overshadowed by the aftermath of war yet tempted by the glitter, hope, music and emerging commercialism of America they began to look for an identity they could adopt and call their own.
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Posted in Fashion
Tagged 1940s, 1960s, american, british, Fashion, men, mens fashion, post-war, postwar, retro, suit, teddy boys, teds, tie, vintage, zoot suit